Privacy Policy

This Privacy Policy delineates the manner in which Para Eyewear ("we," "us," or "our") collects, utilizes, and discloses your personal information when you access or transact on our website. By utilizing our website, you consent to the terms articulated in this Privacy Policy. As an entity that processes personal data of individuals within the European Union (EU), we adhere to the General Data Protection Regulation (GDPR).

Information Collection We engage in the collection of various categories of information pertinent to the services we proffer. This encompasses, but is not limited to, personal data such as contact information including your name, email address, mailing address, and telephone number; payment details such as your credit card number, expiration date, billing address, and payment method; and account credentials if you create an account, including your username and password. Non-personal data encompasses usage data, such as details regarding your interactions with the Website, including browsing history, search queries, and visited pages; and device information, such as IP address, browser type, operating system, and unique device identifiers.

Utilization of Information The collected information serves a multitude of purposes, which include, but are not limited to, processing and fulfilling orders, including shipping and returns; facilitating communication concerning your orders, account, or other customer service issues; dispatching promotional emails, newsletters, and other marketing communications; enhancing the functionality and user experience of our Website; personalizing your Website interactions; and detecting, preventing, and addressing technical issues, fraudulent activities, and other illegal acts.

Cookies and Tracking Technologies Our utilization of cookies and analogous tracking technologies facilitates the collection and utilization of your personal information. Cookies, small data files placed on your device when you visit a website, assist in remembering your preferences and settings, improving the functionality and performance of our Website, analyzing usage trends, and serving personalized advertisements. The control of cookies lies within your purview, and you may manage them at the browser level. However, disabling cookies may restrict access to certain features or functionalities of our Website.

Information Sharing We do not engage in the sale, trading, or other transfer of your personal information to external parties, except as delineated in this Privacy Policy. Your information may be shared with service providers—third-party vendors assisting in the operation of our Website, payment processing, order fulfillment, and customer service; legal entities, if mandated by law or in response to valid requests from public authorities such as courts or government agencies; and in the context of business transfers, such as mergers, acquisitions, or sales of all or a portion of our assets.

Data Security We employ a suite of security measures designed to safeguard your personal information. Despite these measures, no method of transmission over the Internet or electronic storage is infallible, and absolute security cannot be assured.

Your Rights Depending on your jurisdiction, you may possess rights pertaining to your personal information, including the right to request access to your personal information, the right to request corrections of any inaccuracies, the right to request deletion, the right to object to the processing of your personal information, the right to request restrictions on the processing of your personal information, and the right to request the portability of your personal information. To exercise these rights, please contact us at contact@paraeyewear.com.

As we process personal data of individuals in the EU, you are entitled to additional rights under the GDPR, including the right to lodge a complaint with a supervisory authority if you believe that our processing of your personal data infringes upon your rights under the GDPR.

Third-Party Links Our Website may incorporate links to third-party websites. We disclaim responsibility for the privacy practices or content of these third-party sites. We advocate for reviewing the privacy policies of any third-party websites you visit.

Children's Privacy Our Website is not directed toward individuals under the age of 18. We do not knowingly collect personal information from individuals under 18. Should we inadvertently collect such information, we will expunge it from our records upon becoming aware.

Modifications to This Privacy Policy We retain the right to amend this Privacy Policy at our discretion. Any modifications will be immediately effective upon posting on the Website. Continued use of the Website subsequent to such changes signifies your acceptance of the revised Privacy Policy.

By utilizing the Website, you acknowledge having read, comprehended, and agreed to be bound by this Privacy Policy.